WeChat Verified Official Account
Similar to Facebook business page, a WeChat Verified Official Account allows your company to own your brand page on WeChat. With the Verified symbol on your page, it helps users to know that you are the ‘real deal’ and helps protecting your business as the authentic business page. Furthermore, in order to utilise most of the marketing and advertising tools on WeChat, an Official Account is required.
Who has WeChat Official Account?
For businesses that are wanting to protect their brand presence and be able to manage the communication with the Chinese consumers, having a WeChat Verified Official Account is compulsory. Here are some New Zealand brands that have a WeChat Verified Official Account such as Westpac New Zealand, ASB Bank, Vodafone New Zealand, Spark New Zealand, Massey University, IAG, Haka Tours, Weta Workshop.
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