WeChat Moments Ads

What are WeChat Moments?

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WeChat Moments are social feeds built into WeChat which are the most popular social media feed in China.

Posts can be liked and commented only by friends in User Contacts.

WeChat moments support image, text, and URL, and video.

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How do users see Moments Ads?

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Appear

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When a user fulfil the targeting of an advert, the advert will show up and become the fifth feed in user’s Moment. The position of the advert will get lower when there are new feeds, just like a normal feed first.

Reminder

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After a user liked or commented an advert, if its friends also like or comment the advert, the user will receive a red-dot reminder to the advert.

Disappear

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If a user saw an advert and did nothing about it in 24 hours, the advert will disappear automatically.

Charging Model

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Only Ad Impression and Interactive Impression will be charged to advertisers.

*Maximum one charge within 5 minutes for a user. And each user will be charged no more than 8 times for the same Ad.
1 [tooltip hint=”When an user browses through Moment and the Ad is fully displayed at the screen, it will be counted into charged impression.”]Ad Impression[/tooltip]
2 [tooltip hint=”When User A likes and comments to the Ad and his friends like and comment to the Ad too, User A will receive the red dot notification. If the user clicks the red dot, it will be counted into charged impression.”]Interactive Impression[/tooltip]

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WeChat Moments Display Ad & Video Ad Format

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WeChat Official Account Ads

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Official Account Ads

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Click to learn more.

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Get WeChat Advertisement for your business today.

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CONTACT US

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